Madison

Discover Madison at Moto Central – a heritage British cycling brand founded in 1977, offering a wide range of apparel, accessories, bike parts, and team support, rooted in performance and value.

Why Choose Madison?

Born in North London as a bike shop, Madison has grown into a leading UK cycling outfitter and wholesaler. The brand blends over 40 years of rider-focused innovation with accessible pricing, technical quality, and strong ties to professional teams like Madison Saracen and Madison Genesis.

Key Features of Madison Gear

• Rider-Informed Design: Product development is guided by input from pro athletes and everyday cyclists, ensuring practical functionality.
• Value and Quality: Offers reliable technical apparel and parts—like jerseys, bib shorts, gloves, wheels—at consumer-friendly prices.
• Multi-Discipline Range: Covers road, mountain, commuting, gravel, and cyclocross with role-specific gear.
• Sustainability Efforts: Ongoing commitments to eco-conscious fabrics, trim traceability, and packaging improvements.
• Pro Team Connection: Official sponsor of pro squads, feeding team feedback directly into product lines.
• Specialist Retail Support: Lifetime guarantees and B2B tools support trusted bike shops and ensure easy returns.

Popular Madison Product Lines

• Sportive Jersey & Jacket Range: Breathable, wicking jerseys with mesh panels; hi‑viz waterproof jackets with taped seams.
• Roam & Alpine MTB Kits: Ventilated jerseys and durable shorts, tailored for trail and gravity abuse.
• M Part Wheels & Accessories: UK-built wheelsets using DT Swiss parts, workshop gloves, mudguards and more.
• Nutrak & Truflo Consumables: Value-focused inner tubes, tyres, pumps and sealants for every need.

Is Madison Right for You?

• Everyday Riders: Ideal for those needing reliable clothing, wheels or components without overspending.
• Team‑Oriented Cyclists: Great choice if you want gear designed and tested with pro-level feedback.
• Value-Conscious Shoppers: Delivers technical performance at mid-range prices, backed with solid support.

Explore Madison gear at Moto Central and enjoy free UK delivery on orders over £25, plus our 365‑day return policy. Exclusive discounts available for Emergency Services, NHS Workers, Armed Forces Personnel, and Students.