Discover Madison at Moto Central – a heritage British cycling brand founded in 1977, offering a wide range of apparel, accessories, bike parts, and team support, rooted in performance and value.
Why Choose Madison?
Born in North London as a bike shop, Madison has grown into a leading UK cycling outfitter and wholesaler. The brand blends over 40 years of rider-focused innovation with accessible pricing, technical quality, and strong ties to professional teams like Madison Saracen and Madison Genesis.
Key Features of Madison Gear
- Rider-Informed Design: Product development is guided by input from pro athletes and everyday cyclists, ensuring practical functionality.
- Value and Quality: Offers reliable technical apparel and parts—like jerseys, bib shorts, gloves, wheels—at consumer-friendly prices.
- Multi-Discipline Range: Covers road, mountain, commuting, gravel, and cyclocross with role-specific gear.
- Sustainability Efforts: Ongoing commitments to eco-conscious fabrics, trim traceability, and packaging improvements.
- Pro Team Connection: Official sponsor of pro squads, feeding team feedback directly into product lines.
- Specialist Retail Support: Lifetime guarantees and B2B tools support trusted bike shops and ensure easy returns.
Popular Madison Product Lines
- Sportive Jersey & Jacket Range: Breathable, wicking jerseys with mesh panels; hi‑viz waterproof jackets with taped seams.
- Roam & Alpine MTB Kits: Ventilated jerseys and durable shorts, tailored for trail and gravity abuse.
- M Part Wheels & Accessories: UK-built wheelsets using DT Swiss parts, workshop gloves, mudguards and more.
- Nutrak & Truflo Consumables: Value-focused inner tubes, tyres, pumps and sealants for every need.
Is Madison Right for You?
- Everyday Riders: Ideal for those needing reliable clothing, wheels or components without overspending.
- Team‑Oriented Cyclists: Great choice if you want gear designed and tested with pro-level feedback.
- Value-Conscious Shoppers: Delivers technical performance at mid-range prices, backed with solid support.
Explore Madison gear at Moto Central and enjoy free UK delivery on orders over £25, plus our 365‑day return policy. Exclusive discounts available for Emergency Services, NHS Workers, Armed Forces Personnel, and Students.
