For West Midlands riders, buying motorcycle gear can otherwise mean crossing a busy city, paying to park and visiting more than one shop to find enough choice. Our Wolvey showroom offers a different kind of trip: free parking outside and two complete floors devoted to helmets, clothing, boots, gloves and rider accessories.
We are close enough to Coventry for a focused fitting visit and substantial enough to justify the journey from Birmingham, Solihull, Wolverhampton, Walsall and Dudley.
Leave the City and Take Your Time
From Coventry, the journey is usually around nine to eleven miles and approximately 20 to 25 minutes. Birmingham and Solihull are commonly around 40 minutes away, depending on the starting point and traffic. From Wolverhampton, allow roughly 50 minutes in normal conditions.
The M6, M42, A444 and A5 can all influence the fastest route, so live directions are more useful than a fixed list of turns. Plan from Coventry, Birmingham, Solihull or Wolverhampton.
We also have individual journey guides for Coventry, Birmingham, Solihull and Wolverhampton.
Everything Revolves Around Rider Gear
We are not a motorcycle dealership with a small clothing corner. Helmets and rider equipment are the reason our showroom exists. You can move between sports leathers, waterproof touring kit, adventure clothing, protective jeans, urban gear and retro styles without leaving the building.
Our current catalogue includes RST, Richa, Alpinestars, Dainese, Rukka, Merlin and Furygan. Because availability changes, use Reserve & Try In Store or contact us if one exact item is essential to the journey.
A Helmet Department Built for Comparison
More than 1,000 helmets are displayed across different types, prices and internal shapes. Current catalogue brands include SHOEI, Arai, HJC and Shark. Our team can help you check the fit, and SHOEI PFS is available for eligible helmets when a personalised internal adjustment is appropriate.
A Proper Ladies' Motorcycle Clothing Showroom
Women riders do not have to settle for a token selection. Our dedicated ladies' showroom is fully stocked with women-specific options across different riding styles. You can use the changing facilities, compare cuts and then select boots, gloves and a helmet from the wider departments.
Touring, Commuting and Weekend Riding
West Midlands riders use their bikes in very different ways. Our touring and everyday departments allow waterproofing, ventilation, layering and comfort to be considered alongside protection. Trying the kit properly also reveals whether armour stays correctly positioned when you sit, reach and move.
Preview Both Floors
Our video shows what is waiting beyond the city before you make the drive.
Plan a West Midlands Showroom Visit
Our address is Asfare Business Park, Hinckley Road, Wolvey, LE10 3JG. Read the showroom information for opening details, then use the interactive map for current traffic and a driving route.
