You can reach our Wolvey showroom from Birmingham in roughly 40 minutes by car. At approximately 25 miles, the journey opens up a much larger in-person choice of motorcycle clothing, helmets, boots, gloves and rider accessories.
Instead of trying to cover several smaller city-centre shops, you can make one purposeful journey to a showroom where both floors are devoted to rider equipment.
Two Floors Created for Motorcycle Riders
We specialise in what the rider wears and uses. That means helmets, jackets, trousers, suits, boots, gloves and accessories are not a small addition to another business. They are the purpose of both showroom floors.



Getting From Birmingham Centre to Our Showroom
Use the M6 and A444 corridor before following the local approach to Wolvey. Routes can change with congestion, roadworks and your starting point, so use the live driving map below on the day rather than relying on a fixed sequence of turns.
Approximate driving distance: around 25 miles
Typical car journey: about 40 minutes
Destination: Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG
Major Brands Across the Whole Showroom
We stock helmet brands including SHOEI, Arai, AGV, HJC, Shark, Schuberth, Bell, LS2 and Nolan, supported by more than 1,000 helmets displayed for in-person comparison.


Across clothing, boots and gloves, you can explore RST, Richa, REV'IT!, Alpinestars, Dainese, Rukka, Merlin, Furygan, Daytona, TCX, Sidi, Forma and Falco. Cardo, Sena, Kriega, Oxford, Quad Lock and Beeline extend the visit into communications, luggage and rider technology.
Make the Most of the Journey From Your Area
Use the M6 and A444 corridor before following the local approach to Wolvey. Once you arrive, this is particularly helpful if you are building a first complete outfit or replacing several worn items, because the helmet, clothing, boots and gloves can be checked as one system.
Allow time for several fittings, especially if the purchase must work with kit you already own. We would rather help you compare properly than rush you towards the first available size.
Swap Birmingham Traffic for a Specialist Destination
The motorway journey from Birmingham normally works through the M6 and A444 side of the Midlands before the final approach to Wolvey. Starting points across the city vary, so the live map is more reliable than one fixed set of turns. Our two-floor showroom gives the drive a clear purpose: time to compare helmet interiors, clothing cuts, boots, gloves and rider technology in one building, with fitting help available when the differences between brands are difficult to judge.
Take a Video Tour Before Travelling
Our showroom film gives you a clear view of the scale, layout and different departments before you leave Birmingham.
A Visit Built Around Fit and Choice
Instead of trying to cover several smaller city-centre shops, you can make one purposeful journey to a showroom where both floors are devoted to rider equipment. We also offer SHOEI PFS for eligible SHOEI helmets, free self-service tea and coffee and the space to take a considered approach to fitting.
Instead of trying to cover several smaller city-centre shops, you can make one purposeful journey to a showroom where both floors are devoted to rider equipment.


Open the Driving Route to Moto Central
The map is set to driving mode from Birmingham Town Centre to our showroom. Use it for the latest journey estimate and route options.