Champions Create a Brand
Thor MX was founded in 1968 by Torsten Hallman, a Swedish motocross legend and four‑time 250 cc world champion (1962, 1963, 1966, 1967). He wanted gear built for performance and protection, so he launched Thor as Torsten Hallman Original Racewear to bring his racing insights into real rider apparel.
From the Trunk of a Car to Global Reach
In the early days, Hallman sold his gear directly out of his car at races. He focused initially on pants and gloves, introducing goatskin leather to the U.S. market. That grassroots approach earned the brand respect and credibility among serious riders.
Innovation Meets Performance
Over time, Thor expanded from gloves and pants into full motocross gear jerseys, protective wear, helmets, boots and beyond. Each new product was developed with feedback from racers and the trenches of competitive riding. The brand’s identity became tied to pushing boundaries and refining performance.
Racing, Reputation and Reach
Thor has equipped countless champions and worked closely with top riders to shape its direction. The brand’s presence in motocross and off‑road scenes grew steadily, with global distribution and influence across major markets. Its reputation is built on reliability and the trust of competitive riders.
Today’s Thor: Fidelity to Its Roots
Today, Thor MX remains focused on its core: creating gear that balances protection, comfort and style. It honours its founder’s legacy while adapting to new materials, standards and rider needs. The spirit behind Thor still stems from its racing origin and Hallman’s vision of gear made by riders, for riders.
Explore the Thor MX collection today and ride with gear born from championship insight and real ride experience.