Wheels Motorcycles is a major multi-franchise dealership with locations in Peterborough and Cradley Heath. It sells motorcycles, provides workshop support and has a substantial clothing department, including a particularly strong Alpinestars presence. Riders wanting bikes and gear together will find plenty to interest them.
Moto Central is the alternative for a shopping day centred entirely on the rider. We are independent of motorcycle franchises and devote both showroom floors to helmets, clothing, boots, gloves and accessories. Rather than squeezing gear around bike sales, we make it the reason to visit.
Both Offer Choice, but the Experience Is Different
Wheels has genuine scale and should not be described as a bike dealer with only a little clothing. Its major motorcycle brands, servicing facilities and large Alpinestars selection are clear strengths. For an Alpinestars enthusiast or a rider collecting a new bike, that combination can be very convenient.
We offer a broader independent comparison away from the priorities of a multi-franchise dealership. You can spend the visit moving between sports, touring, adventure, urban, retro and premium departments, with our team focused on how the gear feels and works for you.
More Than One Strong Clothing Brand
Alpinestars has an important place in our showroom too, alongside RST, Richa, REV'IT!, Dainese, Rukka, Merlin, Furygan, Bering, Spidi, Halvarssons and Held. This multi-brand approach lets you compare different fits and specifications rather than assuming one manufacturer's cut will suit everybody.
Sports riders can try suits and separates, long-distance riders can explore technical textiles, and everyday riders can look at protective jeans, shirts and hoodies. Our retro department brings classic styling into the same visit, while premium areas give riders the chance to see what higher-end construction feels like.
A Thousand Reasons to Spend Time on Helmet Fit
Our helmet department displays more than 1,000 options from SHOEI, Arai, AGV, HJC, Shark, Schuberth, Bell, LS2, Nolan, Caberg and Scorpion. The range covers full-face, flip-front, adventure, open-face and retro designs at several price levels.
That number only matters because you can try the helmets. Our colleagues will help you check shape and stability, and we offer SHOEI Personal Fitting System support for eligible SHOEI models. If you have already found an option online, Reserve & Try In Store can help you organise the showroom visit.
Dedicated Space for Women Riders
Wheels stocks women's motorcycle clothing, including MotoGirl. At Moto Central, we have made women-specific choice a destination in its own right. Our separate ladies' showroom carries jackets, trousers, riding jeans, boots and gloves, with dedicated changing facilities and support from a team used to solving fit problems.
For riders travelling together, the rest of the showroom remains just as broad. Boots from Daytona, TCX, Sidi, Forma, Falco and Gaerne sit alongside Cardo and Sena communications, Kriega luggage, Oxford accessories and rider technology from Quad Lock, Beeline, Garmin and TomTom.
Look Around Moto Central Before Travelling
If you are travelling from Peterborough or Cradley Heath, this short film lets you see the size and layout of our showroom before deciding to make the journey.
Find Moto Central
Our address is Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG. Free parking is available outside the showroom.
