If you ride in West Bromwich, our two-floor motorcycle clothing and helmet showroom is approximately 40 miles away. The car journey generally takes around 60 minutes, depending on traffic and your exact starting point.
Our independent multi-brand approach gives you a different reason to travel: both floors are focused on fitting the rider rather than selling motorcycles.
Your Driving Route to Us
Use the M6 and A5 corridor towards Hinckley before following live directions for Wolvey. Routes can change with congestion, roadworks and your starting point, so use the live driving map below on the day rather than relying on a fixed sequence of turns.
Approximate driving distance: around 40 miles
Typical car journey: about 60 minutes
Destination: Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG
What You Can Explore When You Arrive
When you arrive, you can move between our helmet, sports, touring, adventure, urban, retro, premium and ladies' departments. We also stock boots, gloves, communications, luggage and rider accessories, allowing the complete outfit to be checked together.



Major Brands Across the Whole Showroom
We stock helmet brands including SHOEI, Arai, AGV, HJC, Shark, Schuberth, Bell, LS2 and Nolan, supported by more than 1,000 helmets displayed for in-person comparison.


Across clothing, boots and gloves, you can explore RST, Richa, REV'IT!, Alpinestars, Dainese, Rukka, Merlin, Furygan, Daytona, TCX, Sidi, Forma and Falco. Cardo, Sena, Kriega, Oxford, Quad Lock and Beeline extend the visit into communications, luggage and rider technology.
Take Your Time and Compare Properly
The value of travelling to us is the ability to compare real products in one place. Our independent multi-brand approach gives you a different reason to travel: both floors are focused on fitting the rider rather than selling motorcycles. If a specific model or size is essential, contact us before setting off so we can check current availability.
Our independent multi-brand approach gives you a different reason to travel: both floors are focused on fitting the rider rather than selling motorcycles.

Why West Bromwich Riders Benefit From a Destination Visit
This is particularly helpful if you are building a first complete outfit or replacing several worn items, because the helmet, clothing, boots and gloves can be checked as one system.
Use the M6 and A5 corridor towards Hinckley before following live directions for Wolvey. This means the journey can be planned around one clear equipment question while leaving enough showroom choice to change direction if the first answer is not right.
Cross From West Bromwich for More Than a Small Gear Corner
The M6 and A5 form the usual route from West Bromwich, with the live map selecting the best connections around current congestion. The drive reaches a destination built around rider equipment across two floors. Instead of a limited clothing section beside motorcycle sales or servicing, you can compare substantial helmet, clothing, ladies', boot, glove and accessory departments, supported by fitting help where it matters.
See Our Showroom Before You Set Off
Our showroom film gives you a clear view of the scale, layout and different departments before you leave West Bromwich.

Live Car Directions From West Bromwich
The map is set to driving mode from West Bromwich Town Centre to our showroom. Use it for the latest journey estimate and route options.