Rider is a family-run Great Yarmouth shop devoted to motorcycle clothing and accessories, so it is a useful local destination for riders in Norfolk. If you found Rider while searching for new kit, we would also like you to consider a visit to us at Moto Central.
Our difference is the amount of choice we bring together under one roof. We have two floors dedicated to rider equipment, more than 1,000 helmets on display and substantial clothing departments for different riding styles. For customers who want to compare more brands and fits in one visit, that scale can make the journey worthwhile.
Why Visit Us Instead?
Rider's strength is its friendly, specialist focus on clothing and accessories. We share that rider-first approach, but our much larger physical range gives you more alternatives when the first helmet shape, jacket cut or boot size does not feel right.
We can help with fitting in person, and our helmet department includes SHOEI PFS for riders choosing an eligible SHOEI helmet. You can take your time, try several options and see how a helmet, jacket, trousers, gloves and boots work together.
Helmet and Clothing Choice
Our helmet displays include brands such as SHOEI, Arai, AGV, HJC, Shark and Schuberth. Across clothing, you can compare RST, Richa, REV'IT!, Alpinestars, Rukka, Merlin and other established names. Stock changes, but the purpose of the showroom stays the same: giving you genuine alternatives rather than one narrow route to a purchase.
A Proper Ladies' Showroom
Our fully stocked ladies' showroom is a department in its own right, with women-specific clothing, its own changing area and access to the wider helmet, boot and glove ranges. We want women riders to have meaningful choice in store, not a token rail tucked into another department.
See Our Showroom Before You Visit
Take a look around both floors in our showroom film, then come and experience the range in person.
Rider remains a genuine specialist for its local customers. We may be the better alternative when you want a larger multi-brand visit, extensive helmet choice and the freedom to keep trying until the whole outfit feels right.
Plan Your Visit
Use the live driving map for the latest route to our showroom at Asfare Business Park, Hinckley Road, Wolvey, LE10 3JG.
