Staffordshire covers a wide area, so there is no honest single distance from the county to our showroom. What we can offer is a clear destination for riders who want enough helmet and clothing choice to make the journey worthwhile. We are based at Asfare Business Park in Wolvey, close to the A5, with two full floors devoted to motorcycle equipment.
For riders in the south and east of Staffordshire, we can be surprisingly convenient. Tamworth is about 22 road miles away and Lichfield is around 28 miles away. Stafford, Stone and Uttoxeter require a more deliberate trip, but our large physical range and fitting help give that journey a proper purpose.
Choose the Route That Fits Your Part of Staffordshire
Staffordshire stretches from the West Midlands edge to the Peak District border. Your best route therefore depends on where you begin. The examples below use the practical estimates already verified for our individual town guides, and the live links will adjust for current traffic.
For more detail, use our guides for Tamworth, Lichfield, Stafford and Uttoxeter. We also have dedicated pages for Burton upon Trent, Rugeley and Stone.
Make Helmet Fit the Centre of the Visit
A helmet can be the right labelled size and still be the wrong shape. In our showroom you can compare full-face, flip-front, adventure and open-face designs while we help you assess contact, stability and comfort. This is particularly useful when the drive is longer and you want the decision settled properly rather than starting a chain of online returns.
Our current catalogue includes active products from Shoei, Arai, HJC and Shark. We also offer SHOEI PFS for eligible Shoei helmets when that more personal fitting service is appropriate. Stock changes, so please contact us before travelling if your visit depends on one exact model or size.
Two Floors Built Around Rider Equipment
We specialise in what riders wear. Our departments cover sports, touring, adventure, urban and modern-classic equipment, with jackets, trousers, leathers, riding jeans, boots, gloves, communications and accessories all under one roof. You can move between categories without treating each purchase as a separate journey.
Verified clothing names in our current catalogue include RST, Richa, Rukka, Merlin, Alpinestars and Dainese. Each brand approaches fit and construction differently, which is exactly why trying alternatives side by side matters.
A Relaxed Destination, Not a Rushed Stop
If you already have a likely product in mind, Reserve & Try In Store can give your visit a useful starting point. If you are comparing more broadly, take your time across both floors and use our free self-service tea and coffee while you reconsider the shortlist. We would rather help you leave confident in the fit than push you towards a quick choice.
See the Showroom Before Leaving Staffordshire
Our showroom video gives you a quick look at the scale and layout before you decide whether to make the trip.
Plan Your Staffordshire Showroom Trip
Moto Central, Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG
Because a county has no single starting point, the interactive map below opens on our destination. Use one of the town links above or allow Google Maps to use your exact location for a current driving route.
Open driving directions to our showroom
Check current opening hours and practical arrival information on our showroom information page.
