Machinehead Moto at Loseley Park near Guildford has a distinctive character. Its range includes style-led urban, heritage and adventure brands such as John Doe, Goldtop, Hedon and NEXX, while its events and community activity make the shop feel like more than a simple retail counter.
We offer a broader alternative for riders who want that kind of style within a complete all-round gear destination. Moto Central has two floors covering urban, retro, sports, touring, adventure, premium and women-specific equipment, together with more than 1,000 displayed helmets.

Community-Led Boutique or Large Independent Showroom?
Machinehead Moto's carefully chosen products and community feel are genuine strengths. Riders near Guildford who want something less mainstream may enjoy its brands, events and relaxed setting.
Our showroom is the stronger alternative when several different riding styles or budgets need to be covered at once. You can compare a retro jacket with a waterproof touring garment, an urban helmet with quieter long-distance options and boutique brands with familiar major manufacturers.


Urban and Retro Brands Within a Much Wider Range
Our style-led brands include John Doe, Pando Moto, PMJ, Rokker, Fuel, Helstons, ByCity, Belstaff and Merlin, subject to current stock. Across the wider showroom, RST, Richa, REV'IT!, Alpinestars, Dainese, Rukka and Furygan cover sports, touring and everyday riding.
This makes us useful for couples or groups whose tastes differ, and for riders who commute in casual kit but need technical clothing for longer journeys.

Far More Helmet Shapes and Styles
We carry SHOEI, Arai, AGV, HJC, Shark, Schuberth, Bell, LS2, Nolan, Roof, Airoh and Nexx. Our team can help you judge fit, and SHOEI Personal Fitting System support is available for eligible SHOEI helmets.
Reserve & Try In Store can help you organise the trip around products found on our website. Stock changes, so contact us if one exact item is essential.


A Complete Destination for Women Riders
Our separate women's showroom carries jackets, trousers, riding jeans, boots and gloves across several brands. It gives women riders enough choice to compare style, fit and function without the range feeling secondary.

See Our Showroom Before You Travel
This short film gives you a proper look around Moto Central before you set off.
Visit Moto Central
Find us at Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG. Free parking is available outside the showroom.