You can reach our Wolvey showroom from Kidderminster in roughly 70 minutes by car. At approximately 50 miles, the journey opens up a much larger in-person choice of motorcycle clothing, helmets, boots, gloves and rider accessories.
The longer ride rewards riders who want heritage style and modern protection to be compared against serious touring and helmet options.
Modern-Classic and Urban Brands With Real Choice
Our street and retro departments include Belstaff, Merlin, John Doe, Pando Moto, PMJ, Rokker, Fuel, Helstons, ByCity, Biltwell, Hedon and Roof, covering everything from protective denim and shirts to heritage leather and casual boots.


You can then compare those style-led choices with technical clothing from RST, Richa, REV'IT!, Rukka, Dainese and Alpinestars and helmets from SHOEI, Arai, HJC, Shark and Schuberth. Style remains important, but fit and riding use still lead our advice.
Getting From Kidderminster Centre to Our Showroom
Use the A449 towards the M5, then the M42 and onward route towards the A5 and Wolvey. Routes can change with congestion, roadworks and your starting point, so use the live driving map below on the day rather than relying on a fixed sequence of turns.
Approximate driving distance: around 50 miles
Typical car journey: about 70 minutes
Destination: Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG
Two Floors Created for Motorcycle Riders
We specialise in what the rider wears and uses. That means helmets, jackets, trousers, suits, boots, gloves and accessories are not a small addition to another business. They are the purpose of both showroom floors.



Turn the Drive Into a Proper Fitting Appointment
Urban and modern-classic riders can compare understated styling with the protection, weather resistance and movement needed for the journeys they actually make.
Before leaving, note any pressure points, leaks, restricted movement or awkward overlaps in your existing kit. Use the A449 towards the M5, then the M42 and onward route towards the A5 and Wolvey. Bringing that information into our showroom makes the comparison much more specific to you.
Build a Full Visit Around the Kidderminster Drive
The usual Kidderminster journey combines the A449 with the motorway network before moving onto the M42 and A5 side of the route. At roughly 50 miles, it is worth listing the equipment that must be replaced and bringing anything new purchases need to match. We can then help you move between relevant departments while keeping the full outfit, intended mileage, weather protection and budget in view.
Take a Video Tour Before Travelling
Our showroom film gives you a clear view of the scale, layout and different departments before you leave Kidderminster.
A Visit Built Around Fit and Choice
The longer ride rewards riders who want heritage style and modern protection to be compared against serious touring and helmet options. We also offer SHOEI PFS for eligible SHOEI helmets, free self-service tea and coffee and the space to take a considered approach to fitting.
The longer ride rewards riders who want heritage style and modern protection to be compared against serious touring and helmet options.


Open the Driving Route to Moto Central
The map is set to driving mode from Kidderminster Town Centre to our showroom. Use it for the latest journey estimate and route options.