Ironbridge is within our 50-mile straight-line coverage area, but the practical road journey is longer at approximately 63 miles. Allow around one hour and 15 minutes in ordinary traffic. This is a visit to plan, and we make that journey worthwhile with two floors centred on motorcycle clothing, helmets, boots, gloves and rider accessories.
Our showroom is a strong destination when you want to try several brands in one day. More than 1,000 helmets are displayed, our clothing departments cover different riding styles and our dedicated ladies' showroom offers women riders genuine depth of choice.
Typical driving time: about 1 hour 15 minutes
Destination: Asfare Business Park, Wolvey, LE10 3JG
Follow the Main Route East
From Ironbridge, head out via the B4373 and A4169 towards the A442 and A464. The main cross-region leg uses the M54, followed by the M6 and M69. From the M69, continue towards the A5 and turn onto the B4109 for Hinckley Road and Asfare Business Park.
The motorway section makes up most of the journey. Conditions around Telford and the M6 can alter both the time and the preferred junctions, so check the embedded driving map shortly before departure.
Give Helmet Fitting the Time It Deserves
A planned showroom trip gives you space to try a helmet properly. We look at how it contacts your head, whether it stays stable and whether the features suit your riding. You can compare full-face, flip-front, adventure and open-face designs across several recognised manufacturers.
Our current catalogue verifies brands including SHOEI, Arai, AGV, HJC, Shark, Scorpion, Schuberth, Bell and LS2. SHOEI PFS is also available for eligible SHOEI helmets where a personal fitting service is appropriate.
Compare Clothing by the Way You Ride
Our departments include sports, touring, adventure, urban and retro equipment. You can compare jackets and trousers across brands, check movement and armour position, then bring gloves and boots into the same fitting session.
Verified clothing brands in our current catalogue include RST, Richa, REV'IT!, Rukka, Held, Alpinestars and Dainese. Daytona, TCX and Falco are among the current boot brands. We avoid promising that one exact model or size will be available because stock changes, so contact us first when your trip depends on it.
More Than a Token Women's Rail
Women travelling from Ironbridge can use our separate, fully stocked ladies' showroom with its own changing facilities. We bring together women-specific jackets, trousers and other riding equipment across different brands, uses and budgets.
This makes it possible to compare several relevant cuts in the same trip. We can also help check how the outfit works as a whole, including cuffs, hems, armour and riding posture.
Use the Visit Your Way
Reserve & Try In Store is useful when you want us to hold a likely choice for your arrival. If your aim is broader comparison, free self-service tea and coffee makes it easier to slow down between departments. We want you to leave with confidence in the fit, even if the trip has simply clarified what you need next.
Tour the Showroom on Video
Watch the video before setting off to see the scale and layout waiting at the end of the journey.
Driving Map from Ironbridge
The map is full width, interactive and fixed at a useful 420-pixel height. It is set to driving mode and accompanied by a direct directions link.
Open live driving directions from Ironbridge
Check current opening hours and practical visitor information on our showroom information page.
