From the centre of Ely to our door in Wolvey, the direct distance is approximately 68.8 miles. Driving normally covers around 94 to 101 miles, so it is sensible to allow between 2 hours and 2 hours 25 minutes. Rather than coming for one quick purchase, use the journey to tackle the helmet and clothing fittings that are difficult to judge online.
Both of our showroom floors are filled with rider equipment. There are more than 1,000 helmets on display, plus broad areas for jackets, trousers, gloves and boots.

West from Ely to Wolvey
Approximate road distance: 94 to 101 miles
Typical driving time: 2 hours to 2 hours 25 minutes
Destination: Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG
Leave Ely by the A142 towards Huntingdon, then join the A14 west. Continue towards the Midlands before using the M6, M69 and A5 for the final approach to Wolvey. Conditions around Huntingdon, Kettering and the M6 can alter the best junction choices, so load current directions before departure.
Open live driving directions from Ely

Begin with the Hardest Fit to Guess Online
The helmet displays include verified ranges from Shoei, Arai, HJC and Schuberth. We can work through pressure, contact and stability with you, then help narrow the options that genuinely suit. SHOEI PFS may also be available for eligible Shoei customers.

Move from Garment to Complete Riding Kit
RST, Richa, Rukka, Alpinestars and Dainese are all represented in our confirmed showroom brand choice. Once a jacket and trousers feel promising, add the relevant boots and gloves. That is the simplest way to spot an awkward cuff or trouser overlap. Please contact us before travelling when a particular product is essential, as availability changes.
Put the leading option aside, visit another department and return to it. The second fitting often reveals small differences that were easy to miss at first.

Space to Compare Women-Specific Kit
Our fully stocked ladies’ showroom gives women from Ely a complete area for clothing, helmets, gloves and boots, supported by proper changing facilities and fitting advice.

Make the First Try-On Ready for You
Use Reserve & Try In Store to arrange an initial item before departure. It gives the day a useful starting point without limiting you to that one choice. Free self-service tea and coffee is available when a pause between fittings would help.
Opening times and practical visit details are on our showroom page.

Take a Look before the A142
The video below shows both floors, helping you decide which department to visit first when you reach us.

Use the Interactive Route Map
Move or zoom the full-width map below. It opens with driving already selected.