A visit to us from Dudley is normally a journey of around 42 miles and approximately 60 minutes by car. The distance is practical for a focused purchase, but our showroom offers enough depth for a complete gear day.
Our women-specific showroom, helmet scale and complete clothing departments make us a stronger destination when local choice feels too narrow.
A Dedicated Ladies' Showroom With Leading Brands
Our separate ladies' showroom includes MotoGirl alongside women-specific ranges from RST, Richa, REV'IT!, Merlin, Oxford, Alpinestars, Dainese and Bull-it. The department gives you different cuts, sizes, riding styles and budgets to compare.


Women riders can also access our full helmet department, including SHOEI, Arai, AGV, HJC, Shark and Schuberth, plus boots and gloves from Daytona, TCX, Sidi, Forma, Falco, Held and other established brands.
Road Directions for Your Visit
Use the M5 or M6 corridor selected by live traffic, then continue towards the A5, Hinckley and Wolvey. Routes can change with congestion, roadworks and your starting point, so use the live driving map below on the day rather than relying on a fixed sequence of turns.
Approximate driving distance: around 42 miles
Typical car journey: about 60 minutes
Destination: Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG
More Than a Quick Helmet or Jacket Stop
We have created distinct areas for sports, touring, adventure, urban, retro, premium and women-specific gear. This makes it easier to compare products that solve the same riding problem in different ways.



Give the Important Fit Decisions Enough Time
Women riders can move between different brand cuts and sizes in a department created for them, then use the full helmet, boot and glove ranges elsewhere in the showroom.
The usual approach is straightforward: use the M5 or M6 corridor selected by live traffic, then continue towards the A5, Hinckley and Wolvey. Arriving with time to spare allows helmet pressure, garment movement and compatibility between layers to be checked without turning the visit into a race.
A Dudley Destination With a Full Ladies' Department
The route from Dudley generally uses the M5 or M6 before joining the A5 towards Wolvey, and motorway conditions can change the one-hour estimate. Women riders making that journey reach a separate, fully stocked ladies' showroom with meaningful choice in clothing, jeans, boots and gloves. The wider helmet, communications and accessory departments make it possible to complete the setup without treating women's equipment as an afterthought.
Watch What Awaits You in Wolvey
Our showroom film gives you a clear view of the scale, layout and different departments before you leave Dudley.
Our Independent Showroom Experience
We want the journey from Dudley to result in a better decision, not simply a bigger shopping bag. Bring any existing kit that must work with the new item, ask questions and compare more than one brand before choosing.
Our women-specific showroom, helmet scale and complete clothing departments make us a stronger destination when local choice feels too narrow.


Current Car Route to Moto Central
The map is set to driving mode from Dudley Town Centre to our showroom. Use it for the latest journey estimate and route options.