From Coseley, our showroom is around 42 road miles away and the drive normally takes about 1 hour. The journey gives you access to a dedicated motorcycle clothing and helmet destination where the main choices can be tried together.

From Coseley to the M69 Corridor
A common route follows the Birmingham New Road side of Coseley towards the motorway network, joins the M6 and then the M69, before using the A5 and B4109 for Wolvey. The live map is set to driving mode and should be checked for the current route around Birmingham.

A Showroom Focused on Rider Equipment
We do not split our attention between clothing and motorcycle sales. Our two floors are devoted to helmets, jackets, trousers, suits, riding jeans, boots, gloves, communications and useful rider accessories.

Compare Helmet Shape, Not Just Graphics
More than 1,000 helmets are displayed. We carry Shoei, Arai, AGV, HJC, Shark, Scorpion, Schuberth, Bell and LS2, with fitting support available while you test how different interiors hold the head.

From Everyday Riding to Longer Tours
RST, Richa, Revit, Rukka, Held, Alpinestars and Dainese cover a wide spread of materials and purposes. You can move from urban layers to touring textiles or sports kit without leaving the building.

Practical Help with the Details
We can check glove cuffs, boot openings, jacket length and trouser movement while you are wearing the pieces together. SHOEI PFS is available for suitable Shoei helmets when that service fits the purchase.

A Fully Stocked Ladies' Floor
Women riders making the trip from Coseley have a dedicated ladies' showroom with its own changing space. It offers room to compare women-specific cuts and complete combinations properly.

Plan a Relaxed Stop Before Heading Home
Use Reserve & Try In Store if you want a particular item ready to assess, then give yourself time to browse alternatives. Complimentary tea and coffee is available while you consider the final shortlist.
For current opening details and what to expect when you arrive, visit our showroom information page.
Driving Directions from Coseley
The road journey is around 42 miles and generally takes about 1 hour. Head towards the M6, follow the M69, then use the A5 and B4109 for Asfare Business Park on Hinckley Road. These figures are approximate, so check current traffic before travelling.