Cheltenham town centre lies approximately 51.9 miles from our Wolvey showroom in a straight line. By road, allow around 68 to 75 miles and about 1 hour 20 minutes to 1 hour 40 minutes. That makes a fitting-focused showroom day realistic without pretending the county has one single journey.
We concentrate two floors on motorcycle helmets and clothing, with more than 1,000 helmets displayed and enough depth to compare complete outfits. The visit is built around trying, moving and asking questions.
From Cheltenham to Wolvey
Approximate road distance: 68 to 75 miles
Typical driving time: 1 hour 20 minutes to 1 hour 40 minutes
Destination: Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG
The faster route normally heads north on the M5 before turning east on the M42. Live navigation will then choose the best M6, M69 and A5 approach towards Wolvey. Traffic around Birmingham can alter the final choice, so check the map immediately before departure.
Open live driving directions from Cheltenham
Give Fit the Time It Deserves
Bring the base layers you normally use and try garments together. Jacket length can affect trouser overlap, trouser cut can change how boots sit, and glove cuffs need to work with the sleeve. We can help you view the outfit as a whole.
Our active clothing catalogue includes RST, Richa, Rukka, Merlin, Alpinestars and Dainese. Exact stock changes, but the range of brands gives you different cuts and riding priorities to compare in person.
Helmet Fitting with Real Alternatives
Active products from Shoei, Arai, HJC and Shark are represented in our current catalogue. Our team can help you judge crown contact, cheek pressure and stability. If an eligible Shoei fit needs additional personal adjustment, ask us about SHOEI PFS.
After trying several helmets, pause and return to the strongest options. The difference is often clearer the second time.
A Full Ladies’ Showroom
Women visiting from Cheltenham can explore a dedicated, fully stocked ladies’ showroom with changing facilities. It provides meaningful choice across the main categories instead of treating women’s fit as an afterthought.
Shape the Visit Before You Travel
Reserve & Try In Store can place a likely item at the beginning of the visit. You can then use both floors to test alternatives, with free self-service tea and coffee available when you want a break.
See more county routes in our Gloucestershire showroom guide, then confirm current details on our showroom information page.
See Both Floors on Video
Preview the showroom and decide which department should come first when you arrive.
Interactive Driving Map from Cheltenham
The map below is full width, interactive and set to driving mode. Open the separate link for live conditions.
