Bikers World in Coleshill is a genuine motorcycle clothing and accessories specialist, not simply a dealership with a few jackets on the wall. Its family-run business has served Midlands riders for decades, with road and off-road kit, helmets, accessories and workshop-related services in one location. It is a strong local option and deserves to be compared fairly.
We believe our showroom is also worth putting on your list. Moto Central offers two floors devoted to rider equipment, more than 1,000 helmets on display, distinct departments for different styles of riding and a fully stocked ladies' showroom. The two shops have overlapping strengths, but the atmosphere, brand mix and depth in particular areas are different enough that visiting us can reveal options you have not seen elsewhere.
Two Midlands Specialists, Each With Its Own Strengths
Bikers World is particularly useful for riders who want road and off-road equipment together, and its Coleshill location is convenient for Birmingham and the eastern side of the West Midlands. With used motorcycles and tyre or workshop services nearby, it can also form part of a wider bike-related visit.
Our entire showroom experience revolves around what the rider wears. We separate sports, touring, adventure, urban, retro and premium products into clear areas, so you can explore the part of the range that matches your riding. Our team is available for fitting help, but you can also browse at your own pace with a tea or coffee.
Come for the Helmet Choice
One of the clearest reasons to visit us is the scale of our helmet display. We carry more than 1,000 helmets from brands including SHOEI, Arai, AGV, HJC, Shark, Schuberth, Bell, LS2, Nolan, Caberg and Scorpion. Full-face, flip-front, adventure, open-face and retro models can all be compared in person.
Our colleagues can help with sizing and shape rather than simply handing over the requested box. We also provide SHOEI Personal Fitting System support for eligible SHOEI helmets. If a particular product on our website has caught your eye, Reserve & Try In Store can help you plan the visit.
A Ladies' Showroom, Not Just a Ladies' Rail
Our dedicated women's department is another important difference. It has its own changing facilities and substantial choices in jackets, trousers, riding jeans, boots and gloves. Women can compare several brands and cuts without searching through a mostly men's department or being asked to settle for a near fit.
That makes us especially useful for women shopping alone, couples updating kit together and riders looking for a complete outfit. MotoGirl, RST, Richa, REV'IT!, Alpinestars, Merlin and other recognised names contribute to the mix, subject to current showroom stock.
Compare Our Brand Mix
Beyond helmets, we stock clothing from RST, Richa, REV'IT!, Alpinestars, Dainese, Rukka, Merlin, Furygan, Bering, Spidi and Held. Daytona, TCX, Sidi, Forma and Falco feature in our boot department, while Cardo and Sena communications, Kriega luggage, Oxford accessories and Quad Lock products help round out a visit.
Bikers World has its own established range and a valuable off-road emphasis. Our advantage is not that it lacks credibility. It is that our large gear-only showroom offers a different selection, a particularly deep helmet display and dedicated spaces that may suit your shopping list better.
Take a Look Around Before You Visit
If you are deciding whether the journey from Coleshill is worthwhile, our showroom film gives you a proper look at the scale and variety waiting here.
Visit Our Showroom
We are at Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG. There is free parking outside, so you can take your time trying on the gear that interests you.
