Alpha Motorcycles in Leigh-on-Sea is a leading Yamaha dealership with new and used bikes, workshop support and a substantial clothing and helmet operation. It carries major names including Alpinestars, Dainese, RST, Arai, SHOEI, AGV and Shark, so it should be treated as a serious gear retailer.
Moto Central offers a different reason to visit. We are independent of motorcycle franchises and devote both floors to rider equipment. More than 1,000 helmets, dedicated riding-style departments and a fully stocked ladies' showroom make us a strong alternative when the shopping day is entirely about kit.
Yamaha Dealership or Independent Gear Specialist?
Alpha's combination of Yamaha motorcycles, servicing, parts and extensive apparel is particularly convenient for Essex riders and Yamaha customers. Its clothing selection is much stronger than a token dealership range.
Our advantage is independence and showroom depth. You can compare sports, touring, adventure, urban, retro and premium equipment across manufacturers, without a motorcycle brand setting the tone of the visit. Our team can help with fit while you remain free to browse at your own pace.
Compare More Than the Familiar Names
Our clothing brands include Alpha's recognised names such as Alpinestars, Dainese and RST, alongside Richa, REV'IT!, Rukka, Merlin, Furygan, Bering, Spidi and Held. Different cuts suit different riders, so the wider comparison can be as important as the brand badge.
Boots from Daytona, TCX, Sidi, Forma and Falco can be tried with the intended trousers. Cardo and Sena communications, Kriega luggage, Oxford accessories and Quad Lock products help complete the setup.
Helmet Fitting With Genuine Choice
We stock SHOEI, Arai, AGV, HJC, Shark, Schuberth, Bell, LS2 and Nolan, with more than 1,000 helmets displayed. Our team can help you judge fit, and SHOEI Personal Fitting System support is available for eligible SHOEI helmets.
Reserve & Try In Store is available when something on our website catches your eye. It gives you the chance to see the product here and compare it with alternatives.
A Dedicated Destination for Women Riders
Alpha carries ladies' motorcycle clothing. We provide an entire women-specific showroom with jackets, trousers, riding jeans, boots and gloves across several brands, making the visit especially useful for women who want proper physical choice.
Take a Look Around Our Showroom
Our showroom film lets you see the space and choice before deciding to travel.
Visit Moto Central
Find us at Asfare Business Park, Hinckley Road, Wolvey, Leicestershire, LE10 3JG. We have free parking outside the showroom.
