Founding and Early Vision
Segura Moto was founded in 1967 in France, during a period when motorcycling was transforming into a symbol of freedom, individuality, and lifestyle. From its earliest days, the brand aimed to create premium motorcycle apparel that fused safety with a distinctive sense of style, setting itself apart from purely performance-driven manufacturers.
A Style-Driven Philosophy
Segura embraced the belief that riding gear should express a rider’s personality while offering full protection. Known for its vintage-inspired designs, the brand quickly became a favourite among riders who wanted apparel that could transition seamlessly from the road to everyday life.
Mastery of Leather Craftsmanship
Over the decades, Segura refined its reputation for producing leather jackets with classic appeal and modern functionality. As protective technology evolved, the brand integrated CE-certified armour, abrasion-resistant fabrics, and weatherproof membranes into its garments – always preserving the retro look and feel that defines Segura.
Balancing Innovation and Tradition
The brand’s ability to combine timeless design with advanced safety features has been central to its enduring success. Segura’s collections draw heavily from the heritage of racing and café racer culture, resulting in gear that satisfies both style-conscious riders and those seeking reliable protection.
Part of a Global Family
Today, Segura operates under the 2R Holdings Group, joining forces with other respected names like Bering and Shark. This collaboration strengthens Segura’s position in the global market while allowing it to maintain its French identity and craftsmanship.
A Lasting Legacy
More than 50 years after its founding, Segura continues to celebrate the golden era of motorcycling, reinterpreting its spirit for the modern rider. With jackets, gloves, and gear that unite classic style and modern protection, Segura remains a benchmark for those who value elegance, authenticity, and safety.
Explore the Segura range today and ride with confidence.