Origins and Founding
ROKiT was founded in 2019 by entrepreneurs Jonathan Kendrick and John Paul DeJoria, both known for creating globally recognised lifestyle brands. Headquartered in the United Kingdom, ROKiT set out with a mission to deliver premium products and services at affordable prices, ensuring advanced technology could be accessible to everyone.
Breaking Barriers in Mobile Technology
The brand made its debut with ROKiT Phones, featuring pioneering 3D display technology that didn’t require glasses – a first in mobile entertainment. These smartphones were paired with ROKiT Life Services, offering benefits such as roadside assistance, telemedicine, and legal support, redefining how value could be built into mobile devices.
Expansion into Connectivity and Lifestyle
ROKiT quickly diversified into Wi-Fi services, streaming platforms, smart devices, and eyewear, establishing itself as a comprehensive lifestyle brand. By blending hardware, connectivity, and subscription-based services, the company created an ecosystem designed to enhance everyday living.
Partnerships and Motorsport Legacy
The ROKiT name has become familiar in motorsport, with sponsorships in Formula E, Formula 1, and motorcycle racing. These partnerships reflect the brand’s energetic identity and passion for innovation in high-performance arenas.
ROKiT Today
Now a multi-faceted global brand, ROKiT continues to challenge traditional pricing models while delivering premium experiences without compromise. Its focus remains on innovation across technology, connectivity, and lifestyle sectors – ensuring customers worldwide can enjoy high-quality products and services at accessible prices.
Explore the ROKiT range today and experience technology without limits.