dainese-history
The Evolution of Dainese: Italian Craftsmanship Meets Cutting-Edge Safety
Since 1972, Dainese has been redefining what safety means for motorcyclists and athletes worldwide. Founded by Lino Dainese in Italy, the brand’s legacy began with motocross leather trousers and evolved to groundbreaking innovations like the world’s first back protector and the revolutionary D-air® airbag system. Expanding into helmets, extreme sports, and even astronaut gear, Dainese blends Italian craftsmanship with advanced technology to deliver unmatched performance and style. Today, trusted by champions and everyday riders alike, Dainese continues to lead the way in protection both on and off the road.
The Evolution of Dainese: Italian Craftsmanship Meets Cutting-Edge Safety
Since 1972, Dainese has been redefining what safety means for motorcyclists and athletes worldwide. Founded by Lino Dainese in Italy, the brand’s legacy began with motocross leather trousers and evolved to groundbreaking innovations like the world’s first back protector and the revolutionary D-air® airbag system. Expanding into helmets, extreme sports, and even astronaut gear, Dainese blends Italian craftsmanship with advanced technology to deliver unmatched performance and style. Today, trusted by champions and everyday riders alike, Dainese continues to lead the way in protection both on and off the road.