wcc-history

The History of West Coast Choppers: From High School Merch to Chopper Icon
Born from a high school merchandise side hustle in the early 1990s, West Coast Choppers grew into a legendary custom brand. Through bold builds, celebrity projects, and a lifestyle of branded gear, Jesse James transformed chopper culture into an enduring brand identity.

The History of West Coast Choppers: From High School Merch to Chopper Icon
Born from a high school merchandise side hustle in the early 1990s, West Coast Choppers grew into a legendary custom brand. Through bold builds, celebrity projects, and a lifestyle of branded gear, Jesse James transformed chopper culture into an enduring brand identity.