Roots in Seat Manufacturing
Shad’s story begins back in 1973, when Jaume Xicola Gascon founded a company in Vallès Oriental, near Barcelona. Originally, the business focused on making motorcycle seats for local brands. Over time, that foundation in craftsmanship and customer service set the stage for broader ambitions.
Expanding into Luggage Solutions
In the 1990s, as demand shifted and new opportunities opened, Shad began developing cases, accessories and mounting systems. Their experience with seats and injection moulding gave them a strong technical base to branch into top boxes, side cases and custom luggage for scooters and motorcycles.
Becoming a Global Name
Between the late 1990s and early 2000s, Shad gained momentum by supplying original equipment to prominent motorcycle makers. Their product range and technical competence allowed them to reach customers in many countries, elevating Shad to one of Europe’s leading manufacturers of motorcycle luggage.
Innovation at the Core
Shad never forgot its roots in engineering and design. The brand established a dedicated design and R&D department at its headquarters. Innovation, precision, aesthetics and rider needs continue to drive new product lines and case systems.
Present Day Influence
Now, Shad’s reach spans dozens of countries worldwide. From seats and top cases to mounting systems, soft luggage and accessories, the brand is known for combining quality materials, functional design and dependable performance. Riders globally trust Shad’s commitment to reliability, style and integration.
Explore the Shad collection today and ride with luggage built from heritage, engineered for life.