Founded with Purpose (1995)
REV’IT! was founded in 1995 in The Netherlands by Ivan Vos. He saw a gap in motorcycle clothing at the time: entry‑level gear often sacrificed design, while premium gear priced many riders out. Vos set out to build a brand that combined style, function and safety in a more accessible way.
Blending Style with Protection
From early on, REV’IT! put strong emphasis on balancing fashion and technical performance. Clothing was engineered with protective elements and thoughtful design touches. Over time, the brand introduced a number of innovations to protect riders in real conditions, not just in lab tests.
Expansion and Recognition
REV’IT! grew steadily through the 2000s and 2010s. The brand expanded its product range across sport, adventure, urban and commuter lines. Showrooms in several European cities and distribution networks across many countries established REV’IT! as a global name among motorcycle clothing brands.
Innovation and Technical Leadership
A big milestone was the development of “Engineered Skin” construction, which repositioned stitching to lower‑risk areas to reduce injury risk. Other advances included waterproof membranes, high‑visibility materials, and collaborations tailored for adventure riding and electric motorcycles. These moves underlined the brand’s commitment to pushing forward what rider gear can do.
Building with Passion, Designed for Riders
Behind REV’IT! is a team motivated by riders’ real needs. Their designers, technicians and testers constantly gather feedback from on‑road and track use. This feedback loops directly into refining fit, comfort, ventilation, and protective performance.
Explore the REV’IT! collection today and ride with gear born of design, safety and rider confidence.