From Skate to Street (1956-1980s)
Premier began over six decades ago in the United States, originally making protective gear for skateboarders. As motorsport grew, the brand smoothly pivoted into helmets, quickly gaining praise for safety and quality. Premier helmets were trusted by stunt riders and legends of the track, including trailblazers like Debbie Lawler known as the Flying Angel and champions such as Phil Read.
Born Again in Italy (1987)
A new chapter began when Premier moved its production to Italy in the late 1980s. The brand kept its American soul but absorbed the flair of Italian motorcycle culture with creativity, design passion, and technical drive. The Madeo family led this transformation, infusing the brand with a uniquely Italian spirit that continues to define Premier today.
Crafted with Precision
Today, Premier helmets are crafted with a blend of tradition and precision. Skilled artisans handle most tasks by hand shell shaping, quality inspections, final finishes. The brand invests in rigorous internal testing and meticulous materials, ensuring each helmet delivers comfort and safety in equal measure. Some models earned top performance accolades and remain a favourite among daily riders and professionals.
A Helmet for Every Ride
Premier’s collection includes timeless open-face designs, sharp full-face models with retractable visors, and sleek motocross styles. Whether it’s urban commuting or performance riding, each helmet balances classic aesthetics with thoughtful functionality built with vents, liners, and silhouettes tailored to rider needs.
A Legacy Riding On
From American roots to Italian soul, Premier remains one of the world’s most trusted helmet brands. With over sixty years behind it, the brand carries forward a legacy of craftsmanship, evolving safety standards, and passionate design all aimed at giving riders gear that protects with purpose and character.
Explore the Premier Helmets collection today and ride with heritage, care, and unmistakable style.