The Birth of Icon (2002)
Icon was founded in 2002 in Portland, Oregon, by a group of passionate riders who felt the motorcycle gear market lacked edge. They saw a gap between performance and style and set out to fill it with bold, street-focused gear that spoke to everyday motorcyclists.
Built for the Streets
From the start, Icon's mission was clear: to create gear made for the realities of urban riding. Gravel-strewn corners, tight turns, sudden traffic their products were made with these challenges in mind. Function came first, but it was wrapped in a striking and unapologetic design language.
Style with Substance
Icon quickly became known for its bold visuals. Their helmets and jackets featured aggressive lines, sharp colours and stand-out graphics. Riders embraced the unique look because it matched the spirit of the road expressive, raw and authentic. Every product made a statement while delivering solid protection.
Expanding the Range
As the brand grew, Icon introduced new lines to cater to different riding styles. The Icon 1000 range embraced a heritage-inspired look with premium finishes, while the Raiden line targeted adventure riders with rugged performance gear. This evolution showed Icon’s commitment to designing for every kind of rider without losing its core identity.
Still Leading with Attitude
Today, Icon remains a favourite for those who want gear that looks as bold as it performs. From first-time city riders to seasoned veterans, the brand continues to deliver innovation, comfort and unmistakable style always with the street in mind.
Explore the Icon collection today and ride among a gear revolution.