Origins of Drift Innovation
Founded in 2009 in the United Kingdom, Drift Innovation set out to create high-quality, user-friendly cameras designed specifically for riders and adventure enthusiasts. At a time when action cameras were bulky and impractical, Drift introduced sleek, versatile, and aerodynamic designs that suited the fast-paced world of motorcycling and extreme sports.
Early Breakthroughs
From the start, Drift cameras stood out with features like a rotating lens system, allowing perfectly level shots from any mounting angle, and built-in LCD screens for instant previews and controls – a rarity in the early days of action cameras.
The Ghost Series Revolution
Drift’s global breakthrough came with the HD and Ghost series, combining rugged build quality with long battery life and full HD recording. Slim, aerodynamic, and intuitive to use, the Ghost models became a favourite among motorcyclists for capturing long rides with ease and reliability.
Advancing to 4K and Beyond
Continuing to push innovation, Drift launched the Ghost 4K, offering ultra-high-definition recording, image stabilisation, Wi-Fi, and Bluetooth connectivity. These upgrades kept Drift competitive in the premium action camera market while preserving its rider-focused approach.
A Brand Built for Adventure
Today, Drift remains a trusted choice for bikers, vloggers, and adventurers who value durability, performance, and simplicity. By focusing on practical design and real-world usability, Drift continues to make it easy for riders to capture every journey and every moment on the open road.
Explore the Drift range today and start capturing your next adventure.