A Legacy Rooted in Experience (2014)
By City was founded in 2014 by a family with over 35 years of experience creating motorcyclist gear. What began as a legacy of rider-first innovation evolved into a fresh urban-minded brand. The founders turned their passion for two wheels into a stylish and functional gear range that stands out in the modern motorcycling world.
Designed for Urban Riders
At By City, every piece is made with riders in mind those who navigate the city and its surroundings and demand gear that blends performance with standout design. Their signature aesthetic reflects a retro café racer style that is as fashionable as it is functional, ensuring that riders look and feel confident both on and off their bike.
Innovations That Count
The brand continues to evolve its approach through performance fabrics and technical detailing. Using advanced textiles and construction methods, By City clothing offers rider protection, comfort and style. It’s gear that brings together high-performance standards with thoughtful design perfect for everyday use in demanding environments.
A Complete Urban Collection
By City offers a full suite of motorcycle gear from jackets, pants, gloves and boots to helmets and accessories. All items are designed to reflect a vintage yet modern spirit. The collection seamlessly carries riders through their day on the bike and in life beyond it.
Growth Across Borders
What started in Spain has grown significantly, with By City now present across more than 50 countries. The brand’s international reach is fuelled by its unique blend of urban style, technical innovation and motorcycle heritage.
Style That Transcends the Road
By City gear isn’t just for riding it’s a reflection of attitude. Every jacket, helmet and accessory echoes a sense of freedom and adventure, with casual yet confident design that riders are proud to wear.
Explore the By City collection today and ride with urban elegance and performance.