Founding and Early Vision
Bering Moto was founded in 1951 in France with a clear mission – to create high-quality protective clothing for motorcyclists. From the very beginning, the brand stood out for its meticulous craftsmanship, its ability to combine style with safety, and its dedication to meeting the needs of riders. The name “Bering” was inspired by the Bering Strait, a place known for its challenging conditions, symbolising adventure, resilience, and endurance – values that have shaped the brand’s identity.
Growth and Product Expansion
Starting with jackets and trousers, Bering quickly expanded its product range to include gloves, boots, and advanced riding gear. By embracing technical fabrics and waterproof membranes early on, the brand set itself apart as a pioneer in weather protection, offering riders exceptional comfort and durability no matter the conditions.
Commitment to Innovation
Bering’s reputation grew as it continued to integrate advanced safety and performance features into its gear. From GORE-TEX® technology for superior weatherproofing to D3O® armour for high-level impact protection, the brand consistently pushed the boundaries of rider safety. The addition of integrated airbag systems further demonstrated Bering’s commitment to developing state-of-the-art protective solutions.
Trusted by Riders Worldwide
With rigorous testing for durability and weather resistance, Bering’s products have proven themselves suitable for everything from daily commuting to extreme touring adventures. Riders across Europe and beyond have come to trust Bering for its perfect balance of safety, comfort, and French elegance.
Part of a Global Family
Today, Bering operates under the 2R Holdings Group, alongside leading brands such as Shark Helmets and Nolan. This partnership strengthens its global presence while maintaining the brand’s heritage of quality and innovation.
A Continuing Legacy
With over seven decades of experience, Bering Moto remains dedicated to providing riders with gear that excels in performance, protection, and style – ensuring every journey is taken with confidence and comfort.
Explore the Bering range today and ride with confidence.