Origin in Staffordshire (1924)
Belstaff was established in 1924 in Stoke-on-Trent, Staffordshire, by Eli Belovitch and his son-in-law Harry Grosberg. The name itself is a blend of Belovitch and Staffordshire. Initially producing practical clothing for workers, the brand quickly gained recognition for its weatherproof outerwear designed for demanding conditions.
Fabric Innovation for Riders
From the beginning, Belstaff focused on functionality. By being one of the first to use waxed cotton in protective garments, they created jackets that were not only waterproof but also durable. This made them ideal for motorcyclists seeking reliable protection without sacrificing comfort.
The Iconic Trialmaster (1948)
In 1948, Belstaff introduced the Trialmaster jacket, built for the rigours of the Scottish Six Days Trial. It featured a belted waist, multiple patch pockets and reinforced construction. This jacket became the brand’s hallmark and set the tone for decades of motorcycle outerwear design.
Worn by Legends
The Trialmaster and other Belstaff jackets became a favourite among adventurers and cultural icons. Worn by famous names in film, motorsport and exploration, the brand developed a reputation for rugged elegance and timeless appeal.
Outerwear Built for Extremes
Over the years, Belstaff expanded its offering to include gear for military, rescue teams, aviators and explorers. These garments were designed for extreme environments, maintaining comfort and style while withstanding the elements.
The Phoenix and a Timeless Identity
The iconic Phoenix emblem, symbolising rebirth and endurance, became central to Belstaff’s identity. The brand’s connection to motorsport legends helped reinforce its performance roots and strengthened its cultural status across generations.
Changes and Continuity
Belstaff experienced changes in manufacturing and ownership over the decades but retained its strong identity. Despite the shifting landscape of the fashion and textile industry, the brand continued to honour its legacy of quality, resilience and style.
Celebrating 100 Years
In 2024, Belstaff marked its centenary with a celebration of its journey through a century of craftsmanship. The milestone recognised not only the brand’s contribution to motorcycle and adventure wear but also its ongoing influence in modern fashion.
Enduring Legacy
Today, Belstaff remains synonymous with classic motorcycle style. The Trialmaster and Roadmaster jackets continue to lead the way, combining heritage craftsmanship with a modern edge. The brand’s commitment to innovation, authenticity and design ensures its place in the future of performance and lifestyle clothing.
Explore the Belstaff collection today and experience the legacy of a true adventure brand.