Born in the 1950s, California
Bell Helmets began in the 1950s, deep in California’s hot rod and racing culture. It all started with Roy Richter, a man who understood the needs of speed lovers. First, he opened the world’s first speed shop, providing performance parts to enthusiasts. But when high-speed crashes began taking a toll, Roy shifted focus. He created helmets to protect the very people he built race cars for, giving birth to the Bell brand.
Innovation from the Garage Up
Roy didn't just create a product, he sparked a movement in motorsport safety. From a modest workshop, he introduced groundbreaking innovations that changed the industry. Bell was responsible for the world’s first full face motorcycle helmet and later developed the first full face off-road helmet. Each new idea was shaped by real riders and racers, not just lab tests.
A Name Synonymous with Motorsport
For decades, Bell helmets have been a trusted name at the highest levels of competition. From motocross tracks to Formula circuits, riders and drivers relied on Bell for comfort, aerodynamics and crucial protection. Champions around the world chose Bell for its performance under pressure and fit that inspired confidence at speed.
Technology Meets Tradition
Bell has never stopped pushing the envelope. Their modern helmet range reflects both cutting-edge materials and a respect for the brand’s heritage. From sleek racing helmets to timeless classics, each model is built around the same core principles: safety, performance and fit. Whether you're a daily rider or a weekend track warrior, Bell brings you gear shaped by decades of racing insight.
Built to Last
Every Bell helmet is engineered not only to perform, but to endure. Built with attention to detail and tested in real world conditions, their helmets are made to serve riders over time. It's a lasting commitment to quality that echoes the brand's roots.
Explore the Bell collection today and ride with a legend born from speed and safety.