The Craftsmanship Kick-off (1963)
In 1963, Sante Mazzarolo established Alpinestars in Asolo, a small town in northern Italy. With generations of leather-working heritage behind him, he launched the brand by producing high-quality hiking and ski boots. That attention to craftsmanship laid the foundation for what would soon become a global name in motorsport protection.
The First Motocross Boot (1965)
Just two years after its founding, Alpinestars introduced its first motocross boot. Purpose-built for off-road riding, this innovation set new standards in rider protection and launched the brand into the fast-paced world of motorcycle sport.
Riding Champions to Victory (1970s–1980s)
Throughout the 1970s and 1980s, Alpinestars gear became a familiar sight on race podiums. Riders trusted the brand not only for performance but for safety and comfort under pressure. During this time, protective features like steel shin plates were introduced, further enhancing the brand’s reputation.
Innovations in Materials & Tech (1984–1995)
By the mid-80s, Alpinestars had shifted gears with its GP Pro boot - a breakthrough in road-racing safety, using advanced plastics for enhanced protection. In the early 90s, synthetic polymers replaced traditional leather in off-road boots, increasing both flexibility and durability. By 1995, the brand had expanded into race leathers, gloves, and full protective riding suits.
Global Growth, R&D, and the Airbag Revolution (2000s)
With growing success, Alpinestars expanded internationally and deepened its commitment to research and development. The early 2000s marked the beginning of a major leap in rider safety, with the introduction of electronic airbag systems. Their Tech-Air system redefined what was possible, offering real-time impact protection and becoming a game-changer for both road and track riders.
From Two to Four Wheels and Beyond
Alpinestars’ influence wasn’t limited to motorcycles. The brand entered the world of motorsport, providing race suits and footwear for elite drivers in Formula 1, NASCAR, and other high-speed disciplines. Their gear helped protect world champions and earned the trust of competitors across the board.
Lifestyle Meets Technical Performance (2004-Present)
As their technical lines expanded, Alpinestars also developed a strong lifestyle presence. Casual clothing, mountain biking gear, and action-sports apparel became part of the offering, blending performance technology with street-ready style. Today, Alpinestars stands as a symbol of excellence, merging racing pedigree with constant innovation.
Brand Philosophy: One Goal. One Vision.
At its core, Alpinestars remains committed to one thing pushing the limits of protection and performance. Their motto, “Race on Sunday, Innovate on Monday,” captures a relentless drive to take lessons from the racetrack and apply them to everyday riding gear.
Explore the Alpinestars collection today and ride with champion-grade innovation.