The Visionary Beginning (1997)
In 1997, Antonio Locatelli founded Airoh, an acronym for Antonio’s Innovative Range Of Helmets, in the province of Bergamo in northern Italy. From the outset, the brand’s mission was clear: to engineer and produce helmets that combine top-tier safety, elegant design, and performance—all originally crafted for elite road and off-road champions, yet now accessible to every two-wheels enthusiast.
Racing DNA in Every Helmet
Though Airoh’s craftsmanship has evolved over the years, its core DNA—steeped in racing passion—remains unchanged. That heritage has driven the brand toward impressive milestones, including a remarkable tally of world titles since the mid-2000s.
Built to Champion Standards
Airoh’s dedication to excellence goes beyond branding. Every helmet model undergoes rigorous development and testing. Prototypes are born from vivid ideas, shaped into 3D and physical forms, and then subjected to thorough evaluation—including trials within Airoh’s own wind tunnel and certified testing laboratory.
Feedback-Fuelled Innovation
Real-world insights make all the difference. Feedback from professional riders and world champions is integral during testing phases. These insights inform both on-track and everyday use, helping Airoh refine aerodynamics, comfort, graphics, and functionality.
Craftsmanship Meets Detail
Once performance is perfected, the aesthetic finish takes centre stage. Helmet graphics are thoughtfully designed to echo contemporary trends and coordinate seamlessly with gear and bike liveries, allowing riders to express their personal style. Final assembly is entrusted to skilled hands, and meticulous quality control ensures every detail—no matter how small—is spot-on.
A Core Philosophy: Dare to Be Great
Airoh's ethos—#DARETOBEGREAT—reflects its unwavering commitment to ambition, innovation, resilience, versatility (on-road and off-road), and heritage. These values drive an ongoing pursuit of excellence, ensuring helmets not only perform under extreme conditions, but also inspire confidence and freedom.
Riding Tomorrow, Today
From a dream in Bergamo to helmets worn by champions and enthusiasts alike—Airoh’s journey is one of vision, soul, and precision craftsmanship. Every helmet is more than gear; it’s the embodiment of a relentless chase for perfection and rider safety.
Explore the Airoh collection today and ride with Italian racing spirit.