100%-history

The History of 100%: From Motocross Heritage to All‑Star Riding Brand
100% began in the early 1980s on factory motocross kits and grew into a full-fledged name in action sports gear. With bold designs, performance-driven products and a mantra that challenges riders to push further, 100% remains a brand built for intensity, style and grit.

The History of 100%: From Motocross Heritage to All‑Star Riding Brand
100% began in the early 1980s on factory motocross kits and grew into a full-fledged name in action sports gear. With bold designs, performance-driven products and a mantra that challenges riders to push further, 100% remains a brand built for intensity, style and grit.